Wherever your business is heading, we will find a way.

About us

About us

At Way Insight, our purpose is to realise the potential of your intellectual assets anywhere in the world. Whether we are filing patents in China or exporting trademarks to the world, we will see that your case is handled with care until completion.

Our founder, Shichao Guo, foresaw the need for cross-border intellectual property services during his time with CCPIT. Consequently, Way Insight began life in 2017 and strives to be the single point-of-contact for our clients by connecting intellectual property service providers around the world.

Our services

Geographic coverage

With our in-house legal team and a well-established global network, we help protect businesses’ intellectual properties as they expand internationally. We have provided our services in over 60 countries including China, the United States, the European Union and its member states, the United Kingdom, Japan and South Korea.

Patents filed
Designs filed
Trademarks filed

Our team

Our qualified attorneys hold backgrounds from a variety of technical disciplines. Their experience and expertise ensures an intellectual property strategy that aligns with your business needs.

Management team

Bella Fang

Director of international

Wuhan, China

Chelsea Qin

Director of corporate

Beijing, China

Grace Cao

Director of Global Brand
and Marketing

Beijing, China

Professional team

Qiangqiang Liu

Patent attorney
Mechanical engineering

Haran Huang

Patent attorney

Lexi Li

Trademark attorney
USPTO & JPO consultant

Ying Li

Partner assistant

Veronica Yang

Design attorney

Siyu Lei

Patent attorney
Chemical engineering

Tianzhuo Yang

CAD engineer

Jennie Yang

EPO consultant

Sales team

Kevin Luo

Marketing manager

Coco Hu

Business Development Manager

Xiwei Zhang

Sales executive
Online Operations

Mengxin Jian

Sales support
Online Operations

Chao Deng

Account manager – Northern China
Field sales


London (International clients, new enquires)

27 Old Gloucester Street, London, WC1N 3AX, UK


Beijing (Incubation Projects)

Room A06 (2F), Zhong Dong Group, Baolong Building, South 3rd Ring Road, Fengtai District, Beijing, CN


Shenzhen (Careers)

Room 2904 (29F), Building 11, Tian'an Yungu Industrial Park,
Bantian Street, Longgang District, Shenzhen, Guangdong, CN


Wuhan (Ongoing cases, enquiries)

Room 2301 (23F), Huigu Shikong Building, 4 Luoyu East Road,
Donghu New Tech Development Zone, Wuhan, Hubei, CN


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Contact us