In today's increasingly globalized era, the protection and management of foreign-related intellectual property rights have become vital issues that enterprises must confront when entering international markets. Against this backdrop, the International Trademark Association (INTA) invited Ms. Teng Jiajia, the CEO of Way Insight and a member of INTA's LDC, an industry leader with years of deep experience and unique insights in the intellectual property field, to share her professional journey, leadership wisdom, and insights into future trends.